OXEN ANNOUNCES EXCITING NEW PARTNERSHIP WITH THE ARMY RUGBY UNION

The Army Rugby Union and Oxen Sports can today proudly announce an exciting five-year partnership.

With over 30 years’ experience in production, retail and e-commerce in the sporting industry, the team at OXEN have used their revolutionary vision and technological perspective to develop core product categories such as performance sports apparel and protection clothing. 

The new partnership will see OXEN provide technical apparel for all of the Army Rugby Union representative teams whilst also taking control of the ARU Retail programme. The 2022-23 ARU retail range will be bigger than ever before, with the initial launches later this year. You can be amongst the first to see the new ranges by signing up to the ARU Newsletter by clicking here https://www.eliteprosports.co.uk/email-newsletter/ 

Commenting on the announcement,

Chris Fowke, Chief Operations Officer of the Army Rugby Union added, ‘We are thrilled to announce this new partnership with Oxen and Elite Pro Sports.  They are one of the leading sports clothing manufacturers with proven established relationships with top rugby clubs across both Union and League codes.  In addition, they have particular expertise in retail, and we are very excited to work with them to develop and grow the ARU brand and range over the coming years.  From the planning work that we have already undertaken with Oxen and Elite Pro Sports for the new playing and retail ranges, we are hugely looking forward to sharing these with our supporters in the coming weeks.’  

Lee Jenkinson, CEO of OXEN and Elite Pro Sports added, “We are delighted to have signed a long-term deal with the Army Rugby Union. From the initial conversations held with the organisation, it become apparent that we both shared a very similar ethos in how we feel we can progress the retail offering to the worldwide ARU supporter base whilst also delivering a varied range of technical apparel to the Men’s and Women’s squads. We are immensely proud to be adding the ARU to the Elite Pro Sports family and are excited to be working closely with the ARU over the coming years.