Oxen Sports is proud to announce Gold Coast Titans star Jayden Campbell as an official Oxen Athlete, further strengthening the brand’s presence across the NRL and its commitment to supporting elite rugby league talent in Australia.
Campbell has quickly established himself as one of the competition’s most dynamic young playmakers, known for his speed off the mark, sharp footwork and ability to influence a contest in crucial moments. His partnership with Oxen reflects a shared commitment to preparation, precision and performance at the highest level.
Campbell said attention to detail is critical in the modern game:
“At this level, every detail matters. I want to play at my best in absolute comfort, and that starts from the ground up. Oxen boots give me the fit, feel and stability I need to focus on my game and perform with confidence, whether that’s during the week at training or under the lights on game day.”
Oxen Sports CEO Lee Jenkinson said Campbell’s signing reinforces the growing momentum behind Oxen’s performance footwear in the elite game.
“We’re seeing some of the most exciting athletes in rugby league choose Oxen because they understand that elite performance starts with elite foundations.
Jayden represents the next generation, sharp, fearless and driven and we’re proud he trusts Oxen to support him with boots engineered to deliver stability, speed and confidence at the highest level.”
While performance remains the priority, this partnership has also been built with purpose. Throughout the season, Oxen and Campbell will introduce a series of game-day moments designed to give something back to the fans who fuel the sport, particularly the next generation watching from the sidelines.
The partnership continues Oxen’s strategic growth across the Australasian market, positioning the brand as a premium performance choice for athletes who demand more from their equipment.