Oxen Sports is proud to announce the signing of Hull FC’s influential forward and respected leader John Asiata as its newest official brand ambassador. A proven winner and elite competitor, Asiata brings a wealth of top-level experience and professionalism to the Oxen roster, reinforcing the brand’s growing reputation within rugby league.
With a decorated career that includes an NRL Premiership with the North Queensland Cowboys and a memorable Challenge Cup triumph in 2023, Asiata is known for his versatility, toughness, and leadership on the field. Now leading from the front at Hull FC, he continues to be a major presence in the Super League, both as a player and as a mentor to the next generation.
Lee Jenkinson, CEO at Oxen Sports, commented on the announcement:
“We’re incredibly proud to welcome John Asiata to the Oxen family. John is a player who leads with his actions, and his influence is felt across every team he’s been part of. For someone of his stature to partner with Oxen is a powerful endorsement of our products, our direction, and our growing presence in elite rugby league. He embodies the performance, professionalism, and integrity we strive to deliver as a brand.”
Asiata’s career has earned him widespread respect within the sport, not just for his playing ability, but for the way he carries himself off the field. His alignment with Oxen further strengthens the brand’s relationship with elite-level athletes who share its values of excellence, resilience, and authenticity.
Speaking on the partnership, John Asiata said:
“I’m really proud to join Oxen as a brand ambassador. Their gear is made for players who take their performance seriously, and the work they’re doing across the game is impressive. It’s great to be aligned with a brand that’s backing players and helping move rugby league forward.”
Asiata’s appointment adds to Oxen’s growing portfolio of ambassadors at the highest level, reinforcing its position as a trusted name in sportswear and a key player in rugby league’s continued evolution.