OXEN Sports is proud to announce Leicester Tigers and England winger Adam ‘Radderz’ Radwan as its newest official ambassador, adding one of the most exciting attacking players in English rugby to the brand’s growing roster of elite athletes.
Renowned for his explosive acceleration, electric footwork and ability to finish from anywhere on the field, Radwan has built a reputation as one of the most dangerous wingers in the Gallagher Premiership.
The North Yorkshire-born flyer progressed through the Newcastle Falcons academy before establishing himself as a standout Premiership performer. He joined Leicester Tigers in January 2025 and made an immediate impact, bringing another dimension to the Tigers’ attack through his pace, movement and instinctive finishing.
Radwan’s performances included winning the 2024/25 Premiership Try of the Season award for his outstanding individual score against Sale Sharks in the play-off semi-final. His continued form for Leicester also earned him a place in the England training squad during the summer of 2026.
The winger already has two senior England appearances to his name, scoring four tries, including a hat-trick on his international debut against Canada at Twickenham.
Radwan now joins OXEN at an exciting stage of both his career and the brand’s continued growth within rugby union. As an official ambassador, he will represent OXEN across performance footwear, athlete-led content and future brand campaigns.
Lee Jenkinson, CEO of OXEN Sports, said:
“Adam is one of the most exciting players to watch in English rugby. His speed is a huge part of his game, but it is his confidence, instinct and determination to keep improving that really stand out.
“He has already made a major impact at Leicester and put himself firmly back into the international conversation. Adam represents the type of ambitious, high-performance athlete we want associated with OXEN, and we’re delighted to welcome him to the brand.”
Adam Radwan added:
“I’m really pleased to be joining OXEN as an official ambassador. It’s a British brand with big ambitions, a strong understanding of rugby and a clear focus on creating products that help athletes perform.
“I’m always looking for ways to improve my game and gain an advantage on the field, so I’m looking forward to working with the OXEN team, wearing the boots and supporting the continued growth of the brand.”
Adam joins a growing OXEN rugby union ambassador roster featuring leading international and domestic players, as the brand continues to expand its performance footwear, technical apparel and lifestyle collections across the UK and internationally.